Pezzo di Studio

About

Who we are

Pezzo di Studio was born to blend art and marketing to create advertising pieces that last in consumers' minds.

Since the start, the studio has brought its artistic imprint to some of the most ambitious fashion brands in the world, by setting their products into imaginary worlds created by pure inspiration.

“In our works we try to create completely natural and analogical, but futuristic environments. Let's try to imagine a future not made of technological evolution, with flying machines and robots, but made of a return to the essential. There is a real contrast between what we create and the means with which we do it, since we use a highly digital medium to create completely analogue environments.”

How it started

We were just three university students who started an Instagram page back in 2019. We were publishing some of our rendering experiments and soon we got the attention of our professors. After working for them, helping to create visualisations for some of their projects, the word spread and fashion brands started to contact us.

From then on, we focused on building our design language, strictly focused on fashion items represented as if they were proper product designs. Today we are an award winning studio based in Milan, working with the most ambitious fashion and luxury brands in the world.

What we do

  • Full CGI

    Full CGI advertising: products, garments and worlds built entirely in 3D, with total creative control over every material, light and frame.

  • Mixed Reality

    Mixed Reality and FOOH (fake out-of-home) videos: live action blended with CGI to create moments that feel real yet impossible.

  • AI Production

    AI production: generative tools integrated into a professional CGI pipeline to explore ideas faster and push visuals further.

Departments

  • 3D Studio
  • Fashion
  • Art

Who we work with

From fashion and luxury to automotive, beauty and tech, we have created CGI campaigns and brand content for Prada, Louis Vuitton, Ferrari, Porsche, Disney, Dolce & Gabbana, Versace, Emporio Armani, Ray-Ban, Zegna, Off-White, Samsung and many more.

Founders

  • Leone PietrantonioCo-Founder & Creative Director
  • Lorenzo CapellaCo-Founder & CEO
  • Gregorio BertoliniCo-Founder & CFO

Where we are

Pezzo di Studio Srl
Via Pietrasanta 12,
20141 Milano, Italia
P.IVA 12306930962