Samsung

Galaxy Z Fold7

Samsung invited us to Los Angeles for a 10-day creative residency to develop a concept showcasing the Galaxy Z Fold7. We created a fully CGI competition where thinness becomes the ultimate challenge, set inside a surreal sporting arena where the Fold moves through increasingly narrow obstacles in a playful race for first place. The final project was released as a collaboration between Pezzo di Studio and Samsung and promoted globally through a sponsored campaign.